Popular jewelry brand ‘Tanishq’ withdrew an advertisement for its latest collection Ekatvam after the clip triggered immense outrage on social media for glorifying "Love Jihad."
Love Jihad is a conspiracy theory alleging that Muslim men target women belonging to non-Muslim communities for conversion to Islam by feigning love.
The 45-second ad, released last week, showed a Hindu girl as a daughter-in-law in a Muslim household.
Many alleged the story whitewashed the violence Hindu women are subjected to due to inter-faith relationships.
"We are deeply saddened with the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments and well being of our employees, partners and store staff," a Tanishq spokesperson said in a statement.